UNIT 7 : Understanding the creative media sector:

Understand the structure of these sectors:

• Television
• Publishing
• Radio
• Marketing
• Computer games
• Film

Radio And Television:

• BBC
• Channel 4
• Global (classic FM, Heart, KISS)
• ITV
• Sky UK
• Virgin Media
• Wireless group (talks sport)

• Cross media convergence and synergy
• vertical and horizontal integration 
• share of ownership
• mergers and takeovers
• product diversity
• sources of income

UK Film Sector:

Example one:

A clockwork orange:



vertical intergration